As part of a consultation with the strategic agency Utopies, an expert in sustainable development, Accor wishes to explain in a pedagogical and playful manner the key steps in setting up a hotel.
How to set up a hotel on a paradise island while respecting the environment?
How to train its employees in this notion of sustainable development?
Utopies and Accor have contacted us to illustrate this message in line with their Earth Guest charter.
Given the particularly short delivery time, the agency proceeded in an agile manner by freeing itself from the traditional specifications regarding the working method. As for the technical part, the developers used a hybrid technology combining Cordova and Ionic, which allowed coding in web languages while being supported by native languages for IOS and Android. The agency also used a dedicated server to store data and created an API (business logic) designed with Ruby On Rails.
Creation
ILLUSTRATION: The metaphor of an island, a true microcosm
The graphic studio at 148 is working on several graphic tracks and, to create a dreamlike atmosphere, we must align with the concept of establishing a hotel in a place that needs preservation.
Our work is used internally to train employees of the Accor group on the group's sustainability policy.
It is also featured on the Accor group's website, on the homepage, to draw the public's attention to the hotel group's intentions.
Working closely with our developers and Flash animators, the graphic studio has revised and prepared all photo & illustration visuals to standardize and harmonize them for integration.
Web & Multimedia
FLASH: The animation of this universe
Educational, the illustration, once on the Accor site, guides the internet user through the discovery of sustainable development and the actions implemented at each stage of a hotel's life.
From the implantation project to construction, including impact studies, 200 visuals and animations have been developed to highlight the group's approach.
Created in Flash at the client's request, the animation allows the internet user to freely choose through a double menu (on the illustration directly or in the navigation menus) which area he wishes to deepen his knowledge.
SOUND DESIGN: The sound design of the animation
Let’s dress the whole thing up a bit!
Our sound designers offer 2 soundtracks.
Listen to them!
FLASH: The creation of an English version
Implementation of a complete English version afterward.