Ania
Ania, redesign of the website
Ania
A portal information website
ANIA having a lot of content to distribute on its site, the agency needs to implement a particularly didactic design while prioritizing information to enhance clarity and pedagogy. Furthermore, this site should be the platform that brings together on a single interface the numerous statements from the association and its partners.
A site that is both institutional and aimed at the general public
One of the biggest challenges of this project is to position ANIA as the essential reference in the agri-food sector without losing its role as an educator. The site aims to be a resource center for both industry professionals and consumers seeking transparency and answers to their questions.
Increase visibility and traffic
The main goal of this redesign is to allow the website to enhance the visibility of the ANIA and establish its role as a preferred interlocutor on issues related to food. To achieve this, agency 148 is implementing a tailored SEO strategy that allows for an increase in visits to the site during queries made on search engines. The creation of a newsletter also appears to be a necessary step in order to increase traffic.
The balance between design and rigor
The challenge for art directors is to combine an attractive, modern, and accessible design with the rigorous image that makes ANIA a true institution. The use of colorful blocks placed on a neutral background is widely accepted. A Design Thinking approach also allows for the establishment of numerous information areas as guideposts for the user.
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The Collective Agency brings together many talents who can respond to strategic and/or operational communication projects, targeted or multi-channel, short and long term. Feel free to schedule a meeting with us to discuss and receive a quote for your project!
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