The National Association of Food Industries (ANIA) has been present for several years at the International Food Exhibition (SIAL).
148 supports them on this project for the 3rd year. The SIAL features nearly 7,000 exhibitors, of which 85% are international, 155,700 visitors, 1,500 journalists, and many politicians. 100% of global distribution is represented there.
This event project was an opportunity for the agency to showcase the range of its skills: the spatial design of the booth, an area offering an augmented reality experience, screens broadcasting motion design animations, infographics, and even printed communication materials.
The design of the stand
From the creation of roughs, through 3D modeling to monitoring during the actual production of the stand, the teams at 148 have been able to utilize the diversity as well as the complementarity of their skills.
An augmented reality area
To showcase innovative regional companies, the agency has created a geographical map enhanced with an augmented reality experience. For this occasion, the technical teams developed a custom application that generates content in an innovative way.
A video space
The ANIA has a wealth of data and information; we took on the task of collecting and organizing this content to create two short motion design films. The technical team at 148 has also developed interactive digital tools (touch kiosks) to enable the playback of these custom videos. The result is an educational, enjoyable, attractive, and modern resource. This is yet another opportunity to highlight the skills of the creative teams in terms of video animation and video dressing.
Infographics
In the same way, the content isolated in the videos has also been presented in the form of two infographics. A way for 148 to demonstrate its ability to manage large communication spaces in public places.
Finally, the agency has also developed various supplementary communication materials such as a brochure, flyers, and posters. A complete project in summary.