Finance for tomorrow

The client, Paris Europlace, is looking for a partner aligned with the general philosophy of the project. As a B Corp certified agency, we fully resonate with this initiative in favor of a greener and more virtuous economy. In 2015, with the holding of COP21 in Paris, a boost was given. And the stakes are high: to help Paris Europlace solidify its leading position at the international level as an actor in sustainable development financing. To achieve this, it needs a site that is both institutional and dynamic. A site that reflects current events, new initiatives being launched, and events being organized. The annual Climate Finance Day event, for example, which mobilizes the financial sector in favor of the fight against climate change and is also organized by Paris Europlace, has its own parallel site. After consultation, it was decided to also revamp this one in order to visually and more directly link it to that of Finance for Tomorrow.

Finance for Tomorrow is a rapidly growing organization, with ambition. Its director, Anne-Claire, is rarely available. She spends a lot of time promoting this movement, at conferences or by giving interviews. By working with 148 Agence Collective, she relies on an agile, responsive agency that is also a source of advice.

"We were able to demonstrate the agility of our agency and our ability to support and advise a client who did not have much time."

Charline, Client Director, 148 Agence Collective 

We provide our advice and expertise on the site architecture and the highlighting of key information. The main idea is to enrich the menu with pages like “Our Activities,” “Events,” “Press,” to add a job board, or to integrate a scrolling banner on the Home page with the latest news.

Even though Finance for Tomorrow is backed by Paris Europlace, it is structured like a start-up, with a limited budget. At Agency 148, we know how to adapt to budgetary constraints. We find solutions. For example, to reduce the costs of creation and development, we design the Climate Finance Day website based on that of Finance for Tomorrow. We both adapt the graphic identity and the structure.

"We always try to find solutions to fit within our clients' budgetary constraints."

Tanguy, Project Director, 148 Collective Agency 

These two sites are created using free blocks. A block can be, for example, a text box, a photo, a text + photo box, two photos, etc. All these blocks integrate the visual identity of the site, and once they are created, all that is left is to fill them in and arrange them. All can be reused as many times as desired across both sites at a lower cost. Moreover, it gives the client great autonomy. They can add pages, most of the time without additional development.

This autonomy is all the more interesting as the Climate Finance Day site is scalable. Each year, it must come to life before, during, and after the event. Before, it must handle registrations and present the program and speakers. During, it must highlight key moments and the various speeches, showcasing the day’s photos. After, the site must allow users to relive the event until the following year. Thanks to an "Archives" tab, information from previous editions can be found.

"With this new site, the client can very easily add pages, most of the time without additional development."

Tanguy, Project Director, 148 Agence Collective 

The redesign of this site allows Finance for Tomorrow to shift from a very institutional website that presented an ambition to a much more concrete site that showcases all actions and events. It has become a sort of hub, with several linked sites. There is also the "Paris for Tomorrow Week" site that has just integrated, which again shows the agility and adaptability of the sites created by 148 Agence Collective.