Le Circuit vert

"It’s super interesting to start from scratch, we are not constrained by a history and we can propose something very contemporary right away."

Gaétan, Creative Director, 148 Agence Collective 

And it’s the right door! We love it when there’s everything to create like this! Gaétan, our creative director, can express all his creativity. Starting from a finely established brief. We begin by studying the brand's positioning, its universe, its competitors. We listen to the client about their values and what image they wish to convey. From there, we think in the form of a moodboard and propose three graphic universes: colors, textures, packaging ideas. Anastasia chooses a modern, playful, and dynamic universe, natural and raw, highlighting the products. Our idea is to create a modular identity. A logo of course, but also a whole range of graphic variations, stickers that will embellish the future packaging of the products to indicate for example their origin, composition, or cooking time.

Another essential strategic foundation: the brand platform. Once again, Le Circuit Vert calls on the consulting strength of 148 Agence Collective and its methodology. Defining a brand platform means addressing several fundamental questions: what is my company's mission, who is its target audience and positioning, what are its values?

"At 148 Agence Collective, I met people who are both very professional and truly in tune with the times."

Anastasia, founder, Circuit Vert

It is by relying on a clear tool that one can move forward efficiently, gather their teams around their project, and define a coherent communication strategy. We are proposing to Circuit Vert a strategic plan centered around two major axes. The creation of a showcase website and a communication plan on social media, particularly Instagram, Facebook, and LinkedIn.

Before the launch of her drive, Anastasia needs an initial website to bring her start-up to life and lend credibility to her project, both to local producers to entice them to join the adventure and to future customers. This site tells the story of the project, displays its values, and allows visitors to discover the brand universe of Circuit Vert. She is also provided with a editorial charter, which ensures consistency in content and form for the current site and for future publications.

"148 Agence Collective has this curiosity; it has managed to find another tone, breaking free from the constraints of the agri-food sector."

Anastasia, founder, Circuit Vert

To generate buzz, Anastasia needs to communicate on social media. Here too, a turnkey solution is proposed. Various posts are created for her on different themes. Some are very visual, while others are more contextual and highlight a product, for instance by listing the ingredients of the zero-waste toothpaste or suggesting a small everyday action that benefits the planet. All these posts are reusable templates: the content and text can be easily modified to create new ones.

Working with Anastasia means working with someone who shares our values. We are all from this generation, we all want to move towards reasoned projects. Agency 148 is B Corp certified. This means that the circular economy and sustainable development are truly at the heart of our work, on a daily basis. This is reflected in the way we think about eco-designed sites, for example, or in adopting responsible practices in our offices.

"Naturally, we want to participate, to help someone who is thinking about a way to consume more virtuously."

Gaétan, Creative Director, 148 Collective Agency

148 Collective Agency is very committed to this project. We hope that Anastasia will go far, that zero waste drives Le Circuit Vert will spring up all over France. Always with us by her side to support this development!

PS for Anastasia: we already have plenty of ideas for the future ;-)