Les Fruits Détendus
A fun and organic identity for committed snacks
Les Fruits Détendus
Sector
Culture, Lifestyle & Food
Expertises
Sub-expertises
- Web design
- Custom website
A singular graphic universe
Les Fruits Détendus is a young brand of organic, vegan snacks made from dried fruits, built around values such as eating well without taking oneself too seriously. Its graphic universe is inspired by that of secret societies. This esoteric dimension emphasizes the activist stance of the Les Fruits Détendus team towards healthy and balanced food. Indeed, starting from the observation that the snack industry, whether sweet or savory, is generally composed of products that are too fatty and rarely organic or vegan, the brand aimed to carve out its niche with a positioning that is in tune with the times. Thus, an original universe was created to unite an entire community around indulgence, quality products, and friendliness.
A site rich in interactive animations
One of the common desires between the Fruits Détendus teams and agency 148 was to produce a dynamic, interactive website with quirky design built around chapters like small graphic and playful experiences. The creative team of the agency responsible for the design worked hand in hand with the technical team of 148 in charge of animations and development to ensure a creation that met the demands of each party. The result is a succession of original modules, each designed around a particular message that is graphically and technically translated in a unique way. The overall design, meanwhile, is heavily inspired by that of the packaging, namely a set of geometric shapes, broad color fields sprinkled with culinary details.
Good, fun, and ambitious organic options
This website creation for Fruits Détendus was an ideal project for the agency's teams. Organic products to align with the ecological values of 148. Appetizing recipes to satisfy the cravings of both designers and developers. A friendly, creative, and fun team at Fruits Détendus.
A complete and ambitious web design project.
From the co-construction of the site modules to the artistic direction of the photographic compositions and the writing of the content, the design of this website was a comprehensive achievement bringing together many expertise of the agency.
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The Collective Agency brings together many talents who can respond to strategic and/or operational communication projects, targeted or multi-channel, short and long term. Do not hesitate to make an appointment with us to discuss and receive a quote for your project!
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