Les nanas de Paname

How to develop a digital community of influencers?

Strategy.
148 undertakes to create and implement the necessary tools to sustainably support this community.

Adapting to a trendy and tech-savvy target
Heavily focused on the latest trends and hyper-connected, the community must be equipped with suitable digital devices.

A webzine for the community
The chosen format is a regularly updatable webzine with a modern and responsive interface. To align with the concept of the "nanas de Paname," it is managed through cross-referenced data (a location, a Nana, news...). To ensure high visibility for the site, 148 has also written geolocated and SEO-optimized content. The operation of the webzine is also accompanied by significant community management activities.

Gathering the nanas around the webzine: a newsletter, a database, and a pop-up store
To bring all the nanas together and share their news and good deals, the agency has designed an efficient mailing tool. To identify other nanas de Paname, 148 created a qualified database. At the launch, a pop-up store in the heart of Paris helped promote the community.


Missions
In order to align with this community, 148 and its teams have implemented the following missions:

• Consultation, design, and execution of the webzine
• Setting up newsletters and creating a comprehensive mailing tool
• Development and SEO
• Qualified database system
• Community engagement
• Content writing
• Campaign activation
• The collaboration with Les nanas de Paname continues to evolve the digital tools and maintain an active community.

An influential community of influencers is established. Success quickly follows: at the time of the site's launch, over 10,000 visits per day are recorded on the webzine. Following the action of 148, likes on the Facebook page increased by 700% (from 1,000 to 7,000 likes). Numerous articles are published in trending media such as Paulette, Villa Schweppes, Le Bonbon, or Glamour.