Literary Hotels Society

In June 2025, a strategic workshop brought together the teams from the Literary Hotels Company and 148 around a simple goal: to prioritize rather than add. Personas, channels, frequencies, each choice is scrutinized through an influence/BtoB-BtoC matrix and four indicators: awareness, influence, acquisition, retention. This step sets the framework that guides all the support.

From this workshop, an editorial line emerges organized around four pillars: the place, the author, the experience, the local life. It is expressed through a group account and an account for each hotel, with formats that quickly find their audience: reels, carousels, the "Exceptional Rooms" series, quotes from authors, customer reviews. On LinkedIn, the bet on individual team communication, designed to bypass the decline in reach of company pages, remains a work in progress for adjustment.

This initiative also relies on regular collaborations with literary accounts and media, reading accounts such as @livraisondemots or @mademoisellelit, publishing houses like Gallimard, and cultural institutions like Vulcania. The principle: to bring the experience of literary hotels to new audiences, sometimes intimidated by the big names of literature and associated with the compulsory readings of school.

“Fascinating. Every time, a discovery, a moment out of time. Thank you.”

Comment from a hotel’s publication

In 2026, a new hotel will join the group, with a concept that is somewhat different from the previous ones: dedicated to the female writer, George Sand, the establishment aims to be more intimate, even more luxurious, and more experiential. On social media, we are preparing for the opening of the George Sand Literary House in Bordeaux (where she met her first love) with a specially designed campaign, rolled out over several months. Instead of photos of the construction work and fake 3D images of the rooms, there will be a narrative surrounding the writer and a presentation of the most beautiful pieces from the collection of letters and autograph manuscripts.

After nine months of collaboration, the accounts of the Société des Hôtels Littéraires have increased by 10% in subscribers and by 83% in impressions, with a tripled publishing rate. In the following quarter, this momentum further accelerated: impressions increased by 57%, and interactions rose by over 70%. Contests have proven to be a particularly effective acquisition lever, with the cost per subscriber reduced by over 85% from one quarter to the next.

This progress is based on a sustained and varied publishing rhythm: the series "Chambres d'exception," which highlights a room and its writer with each publication, "Customer Testimonials" shared in stories, and "Must-Do Activities," rolled out by season and then by hotel. Over 300 pieces of content marked the year 2026 alone, including stories, posts, carousels, and reels.

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