Selectour
A digital solution dedicated to independent travel agencies
Selectour
Sector
Culture, Lifestyle & Food
Expertises
Making travel a human experience
The philosophy of Liberté Voyages is to offer human experiences: encounters, exchanges, stories... And to achieve this, Liberté Voyages not only offers a range of hundreds of destinations around the world but presents around fifteen globe-trotters, ambassadors of a country. Each of these guides is a promise of total immersion in the visited region, allowing us to discover their favorite places, good addresses, and to immerse ourselves in the country's culture.
The experience at Liberté Voyages is very unique, very focused on the human aspect. Translating it via a website was a very exciting challenge.
Hélène, artistic director at agency 148
This human-to-human approach also allows us to suggest to Liberté Voyages' clients atmospheres, themes, and universes specific to each globe-trotter. Thus, the journey is no longer just a simple destination but indeed a tailor-made experience. This is what we aimed to convey on the homepage of the site.
The journey envisioned with emotion(s)
Beyond highlighting ambassadors, the philosophy of Liberté Voyages is to accompany each of its clients to fulfill their desires, to let themselves be guided by their emotions in choosing their destination, their adventure. This is how we have set up a filter system by type of landscape, by continent, by season, or by atmosphere (camping, heritage discovery, road trip, etc.). In this way, the trip is once again not considered as a simple destination, a place "where one must go," but as a response to desires in harmony with the traveler's emotions.
Highlighting personalities and atmospheres rather than destinations has stimulated our creativity
Benjamin, project manager at agency 148
The site's UI has been designed to also be a small experience. The full-screen titles blend with the images created like collages. A subtle parallax effect adds a layer to the user's immersion. Navigation among the various globetrotters is done through a semicircle presentation system, making this selection dynamic and artistic. Finally, the arrangement of photos in the style of polaroids reinforces the idea of a warm, human, living site.
A travel agency website like a travel diary
In addition to the presentation of Polaroid photos that gives a travel diary effect to the site, we have highlighted two types of detailed content. On one side, customer testimonials crafted as small personal stories, inspiring and moving. On the other side, texts written by each globetrotter like articles from specialized magazines, particularly dense and immersive. These two types of content allow customers who have already traveled with Liberté Voyages to stay in touch with the brand until their next adventure.
We have pushed the emotional envelope quite far. It is a project that has been very inspiring for us.
Gaétan, Creative Director at agency 148
Therefore, it seemed particularly relevant to offer a newsletter tailored to the new positioning of Liberté Voyages. A way to share stories, inspire dreams, or simply present the richness of the excursions offered by the brand. To maintain this experiential and human dimension, the newsletter content offers more reports and in-depth articles on the culture of each destination rather than just commercial offers. Thus, Liberté Voyages positions itself once again as a travel agency like no other.
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The Collective Agency brings together numerous talents who can respond to strategic and/or operational communication projects, targeted or multi-channel, short and long term. Don't hesitate to make an appointment with us to discuss and receive a quote for your project!
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