Worktribe

Karen, the founder of WorkTribe, an event service provider that offers on-site teams for hosting, promoting, and animating events across various sectors, needed her brand identity to find harmony.
Hélène, the artistic director, and Camille, the branding director, assess the usage of the identity and outline what should be kept and what can be changed. Colors, typography, graphic shapes, iconography, everything is questioned to evaluate what makes sense in the brand’s recognition and what can be discarded.

A redefinition of identity, in essence, resembles a spring cleaning of your closets: you keep what you love and what enhances you, you part with the rest without regret, and you organize it in a way that allows you to find it when you urgently need to make a post!
Hélène, artistic director at Agency 148

We are also looking to restore meaning to the use of color, which has been used very differently between the website, presentations, and social media. To maintain flexibility, we choose not to associate a color with an expertise or a topic, but we determine a leading color. Blue will become the brand's signature color, while green, pink, and yellow can be used at will!
The entire WorkTribe team is now equipped to spread its energy through its communication!