La Boîte à Slides rang our doorbell one morning to ask us to help refresh their identity. And yet, La Boîte à Slides is THE company specializing in ultra–high-quality PowerPoint and Google Slides design, working for many sizeable businesses. So when it comes to graphic culture, that’s certainly not what they lack!
But here’s the thing: as the saying goes, the shoemaker’s children are the worst shod - they just couldn’t move forward. Lack of time, hesitations, a desire to challenge themselves without being sure it wouldn’t turn into a costume… In short, they needed an external eye, both kind and professional.
We ran workshops to co-create new claims and a lively, easy-to-use identity. For the claims, humor was our guiding thread, drawing on amusing quotes from well-known figures. Our favorite: “An impromptu speech has been rewritten three times” (W. Churchill)
On the creative side: colors found only in the RGB range (screen colors) in tangram form over warm photography, reflecting positive and dynamic work environments.
The era of the impactful slide has begun!